Kim Kardashian Celebrates her new Fragrance "Gold" with fans at Macy's in Aventura Mall

Kim Kardashian was in South Florida on Saturday, May 14th, to meet and greet her fans at Macy's inside Aventura Mall. The occasion? The launch of her latest fragrance, Kim Kardashian Gold! During her appearance this weekend, Kim wore a stunning multi-colored Rachel Roy dress. The business mogul's new perfume drew hundreds of fans to the department store where the first 300 customers who purchased the Kim Kardashian Fragrance Package for $130 were given a chance to meet the star and receive a complimentary photograph with her. The Kim Kardashian Fragrance Package included a 3.4 oz. Eau de Parfum Spray, and a 3.4 oz. Spray of Kim Kardashian Gold. For all of the Kardashian fans out there, you'll be happy to know that there are really cool videos out there that recap the event as well as an intimate interview with local media. If any of my Sazoneros went to the event yesterday, feel free to share your experience in the comment section below. Here are a couple more pictures for you to check out. Many thanks to Alexander Tamargo from Alta Images [Twitter: @AltaImages] for all of these fabulous shots! You can also visit his gallery on Wire Images for more photos including shots of Kim's NBA boyfriend, Kris Humphries.

Fashion Designer Visits Miami: Rachel Roy Introduces her Fall 2010 Collection at Macy's

The fall season has finally arrived. In every city, Fashionistas are reinventing their wardrobes and preparing for cooler weather! To heighten our shopping spirit, Fashion Designer Rachel Roy stopped by Miami today to make a special appearance at Macy's in Dadeland Mall. Shoppers had the opportunity to meet Rachel Roy as she introduced her new Fall 2010 Collection. During the event, Rachel was accompanied by her daughter, Ava (pictured above). Ladies, this collection exudes glamour and youthfulness. By combining dresses with vests or jackets, you can totally go from casual to glam in minutes. I loved the bright colors and the unique patterns which are Rachel's trademarks. If you decide to stroll through the collection this weekend, remember that Rachel's line retails from $29 to $299 (including sportswear, footwear, jewelry and handbags). Feeling lucky? Enter a contest to win a $1000 wardrobe from the RACHEL Rachel Roy collection (exclusively styled by Rachel Roy for the winner). GOOD LUCK!!!



Top: My fellow blogger, Jewel, taking a picture of Rachel Roy during the event at Macy's. Check out Jewel's blog: Jewel's Fab Life!


Top: Catarina Hodel (aka DJ Blondie) kept the party going with her catchy beats. You can't have an event in Miami without a little sazon! For more information on Rachel Roy, visit www.RachelRoy.com or check out her collection on www.Macys.com.

Shopping Alert: Madonna & Lola's "Material Girl" Fall 2010 Collection debuts at Macy's in Miami

Today marks the official day when Madonna & Lourdes (Lola) launch their "Material Girl" collection throughout 200 Macy's stores across the country and on Macys.com. Get it while it's hot and in stock! During today's special shopping event at Macy's Dadeland Mall, plenty of young trendsetters got their hands on this bold new fashion brand. The juniors collection embodies Madonna's 80's style and it definitely has Lola's modern twist. The brand is designed for the fun and fearless girl who doesn't hesitate to mix different pieces together. Madonna and Lola's collection let's you create your own unique style! I saw this vision materialize at Macy's today. Young shoppers were grabbing funky tops and pairing them with ruffled skirts or laced leggings.

I loved this celebrity inspired collection because it really offers consumers an outfit for every occasion. There was a nice selection of casual shirts, floral print dresses and flirty mini skirts to choose from. Designed with affordability in mind, the "Material Girl" collection retails from $12 to $40. If you don't want to drive to the store, you can always do a little online shopping!

Shoppers during the event securing their favorite looks and sizes.

Above: Mitch from Mitch's Daily Dish, yours truly and Natalie Grass from Stylish Miami. Always great to see you girls!

Above: The one item I saw marked at around $60 was this classic black studded leather jacket.

ABOVE RIGHT: My fabulous friend, Amanda del Busto, dresses a young fashionista in one of the "Material Girl" jackets.

ABOVE: Macy's Stylist for the "Material Girl" event, Amy Nuñez, along with Kaylee Hernandez and myself. Cheers to a fabulous event!

SURPRISE: Taylor Momsen is the official "Material Girl" for the collection. Fans have been wondering who the mystery model was for weeks! You may recognize Taylor from "Gossip Girl" or you may have heard her band "The Pretty Reckless." Regardless, today is the best day to indulge in all things Madonna, Lola and Material Girl. Visit Macys.com for all of the latest updates and merchandise. ENJOY!

Be the First to Shop: Madonna's "Material Girl" Collection launches at Macy's in Miami

Madonna is back and hotter than ever! The American Icon is finally launching her first clothing line, "Material Girl," along with her daughter, Lourdes (a.k.a. "Lola"), at Macy's Dadeland Mall. If you haven't heard the recent buzz about their new juniors collection, then start marking your calendars! On Tuesday, August 3rd, the first 200 shoppers to line-up and walk the "Pink Carpet" to shop the new collection will receive a Material Girl bandeau and a Macy's gift card to use that day. Arrive at Macy's by 10 a.m. for your chance to win additional prizes including Material Girl tees autographed by Madonna and Macy's gift cards up to $500! Material Girl offers fun prints, accessories and embellishments for every Miami trendsetter. All of the merchandise including apparel, footwear, handbags and jewelry retails from $12 to $40. You can choose from funky tutu dresses, over-sized boyfriend sweatshirts or studded combat boots. Whether you're inspired by the 80's flare or Madonna's aura, you'll definitely have a great time at this shopping event!

Dadeland Mall is located at 7303 S.W. 88th Street in Miami. The "Material Girl" event will be held by Macy's main entrance facing Kendall Drive (lower level- Junior's Department).

For more information on Material Girl, familiarize yourself with Macy's campaign at www.Macys.com/MaterialGirl. Make sure to read Lola's personal blog, Material World, to learn about Lola and her fashion inspirations. PLUS: Don't miss your chance to meet the original Material Girl, Madonna, along with 3 of your friends in NYC on September 22nd at Macy's Herald Square!!! Here's an interview by the AP's Alicia Quarles to get you excited about the collection: