Journelle and La Perla host an Exclusive Shopping Event to benefit The Buoniconti Fund

On April 14th, Journelle hosted a special shopping event along with one of their sexiest brands, La Perla, at their new Lincoln Road store. All proceeds from the event benefited The Buoniconti Fund to Cure Paralysis in Miami. This non-profit organization serves as the national fundraising arm of The Miami Project and aims to reach high levels of spinal cord injury awareness within local communities. During the event, guests were treated to complimentary champagne and hor'dourves while they shopped around for their favorite lingerie pieces. Every customer received a 20% discount on their purchase along with a chance to meet members of The Buoniconti Fund. The opportunity to mingle with people who are truly committed to finding a cure for paralysis and who actively pursue ways to make a difference in our community....priceless!!

Left: Jackie Tommassino attended the event with her brother, Alex. Jackie serves as the Social Media Manager at The Buoniconti Fund.

Stephanie Sayfie Aagaard with her beautiful mother, Suzie Sayfie (left). Stephanie is dedicated to working at The Miami Project to Cure Paralysis and The Buoniconti Fund, the world’s most comprehensive spinal cord injury research center based at the University of Miami's Miller School of Medicine. You may also recognize Stephanie because she covers the social, celebrity, sports and charity scene in South Florida for her “Steph Sez” column every Sunday in The Miami Herald’s Tropical Life section.

Ernesto Belasques, Noelia Roman and Alexandra Santibanez were among some of the guests at Journelle. I had a great time chatting with them because we're all around the same age and let me tell you: Alexandra has an awesome sense of style. You rock!

Alex Tommasino, Luis Hernandez and Francis Wenke. Mr. Wenke is actually scheduled to appear on CBS4 News this week to talk about his involvement with the Shake a Leg Community Center in Miami. Wenke works with the center to encourage disabled soldiers from Iraq to enjoy water activities like sailing and scuba diving. For more information, visit http://www.shakealegmiami.org/.

Shopping through the La Perla section to support a great cause!

The lovely ladies from Journelle and La Perla. Cheers to a wonderful event and see you next time! Journelle is located at 1111 Lincoln Road. You may also check out their sexy lingerie online at www.Journelle.com. For more information on The Buoniconti Fund or to make a donation toward their research initiatives, visit www.TheBuonicontiFund.com.

Journelle hosts event to Help Cure Paralysis

Spring is in the air and fashion events are blooming! If you enjoyed reading my post about the new Journelle store on Lincoln Road, then here's your chance to familiarize yourself with this new hot spot. On Wednesday, April 14th, Journelle will be hosting an exclusive shopping event along with La Perla, one of the sexiest lingerie brands carried by the store. Guests will enjoy 20% off on all La Perla garments, a special drawing, champagne and hors d' oeuvres. The first 30 customers to arrive at the event will receive a complimentary La Perla gift bag. You will be happy to know that all proceeds will benefit The Buoniconti Fund to Cure Paralysis. Journelle is located at 1109 Lincoln Road in Miami Beach. The event will take place from 6 to 8 p.m. and space is limited so you must RSVP at RSVP@journelle.com. Bring your friends and help make a difference in the fight to cure paralysis.

Introducing Miami's hottest Lingerie Store: Journelle! Open for your shopping pleasure.

Are you ready for a new secret? This week, I discovered a sexy lingerie store on Lincoln Road where all of your favorite celebrities have been purchasing their most intimate apparel: Journelle. The store is designed for sophisticated women who enjoy wearing beautiful, unique and comfortable lingerie. Launched in 2007, Journelle has become one of the world's top lingerie stores, earning highest honors from Zagat. In Miami, the store appeals to fashionistas who are looking for the sexiest brands of undergarments including: Cosabella, Mimi Holliday, Stella McCartney, Chantelle, Elle Macpherson and La Perla. Once you enter the store, you can check out their latest spring collection along with a variety of beautifully crafted chemises, camisoles and robes.

You may even be lucky enough to meet the founder and CEO of Journelle, Claire Chambers (pictured above). Claire has been featured as an expert on InStyle, Nylon and "Tim Gunn’s Guide to Style." In 2008, she was ranked on Inc.com’s “30 under 30” list of entrepreneurs. After successfully launching Journelle in New York, the company is now focusing on Miami's teens and women.

At the back end of the store, you'll find the finer things in life like the most luxurious brassieres and shall I say it..."a naughty toys" area. Ladies, this store seriously has your needs on their mind at all times. In this section, you will find brands like La Perla which tend to exude the highest level of sex appeal.

This was one of the most interesting pieces I found at the store: a bra that provides lift while hardly covering a particular body part! A definite garment for my most daring and flirty readers. Yet another reason why I love this store: the unique designs found in each bra as shown above will make you want to try everything!

As far as the store's fitting rooms, they are designed to mimic the experience you will encounter at a spa. When you enter the fitting area, there are complimentary chocolates and water for you to relax and enjoy. Each spacious room contains a robe and a sofa as well as a bundle of disposable thongs. What a concept!!! This is not only an amazing hygienic move but it's an attention to detail you don't find in other stores.
If you would like to venture into the store for yourself, Journelle is located at 1109 Lincoln Road in Miami Beach. Once you make your first visit, you will receive a coupon for $20 off your next purchase. Customers also receive a "Panty Card" which allows you to redeem a panty stamp during each of your visits. When you reach ten stamps, you receive a FREE panty (may not exceed USD $30). I already started my panty stamp collection...have you? For a complete list of lingerie brands or to shop online, visit http://www.journelle.com/. To all of the men who read this post: if you happen to visit the store with a lady friend, you can sit in the store's library (equipped with a comfy couch) or enjoy a lingerie show in the fitting room! xoxo